Industry
Online Coaching & Education
Region
Global
Services used
Funnel Creation & Optimization
Email & SMS Automations
Tracking, UTMs & Analytics
A/B Testing & CRO
Performance Strategy & Consulting
Backend Systems & Databases
API Integrations
Dashboards & Internal Tools
QA, Testing & Launch Support
About the Client
STRAIGHT LINE MENTORSHIP
Straight Line Mentorship is a high-performance coaching program focused on business and sales. They had strong demand, but their backend systems were fragmented and difficult to scale.
The Challenge
Building a Scalable Backend to Support High-Demand Coaching
Straight Line Mentorship had strong market demand, but their backend systems weren’t built to handle scale.
Their VSL funnel, lead flow, CRM structure, and nurturing processes were all operating across disconnected tools, making it difficult to track prospects, optimize performance, or give the sales team the clarity they needed.
Without a unified system, the team struggled with inconsistent follow-ups, manual outreach, low-quality data, and a lack of visibility into the metrics that drive predictable growth.
The Solution
A Fully Integrated Backend Engine for Lead Flow, Sales Clarity & Automation
To create a scalable foundation for Straight Line Mentorship, we built a high-performance backend designed for predictable lead flow and sales efficiency. This started with a complete VSL funnel and booking sequence, paired with automated nurturing through email and CRM triggers to ensure no lead slipped through the cracks.
We restructured their CRM with clear pipelines, KPIs, and a tagging framework that gave the sales team real visibility into lead quality and activity. On top of that, we implemented a streamlined lead management system, as well as no-show, reactivation, and follow-up automations to increase booking and conversion rates.
To support data-driven decisions, we integrated full analytics, tracking fundamentals, and a weekly reporting system to drive continuous optimization. Finally, we automated repetitive workflows across the backend, significantly reducing manual work and allowing the team to focus on selling—not admin.
The Results
We built a performance-focused coaching backend for Straight Line Mentorship: Creating predictable calls, Clean tracking and a smoother workflow for the team.
Predictable inbound calls every week
A streamlined CRM that gives the team clarity
Improved closing rates from better lead quality insights
Automated nurturing that replaced manual outreach
Time savings from the removal of repetitive tasks
A backend system that finally matches the quality of the program
